Avalanche blog

avalanche-logo-use NMEFor a variety of reasons I’ve had to look through old Avalanche blogs recently and was amazed to find my self reading over them not knowing what was coming next ! It often seems a long time ago now. People still refer to the blog a lot, even old posts and I can now sort of see why. There is quite a lot of “this isn’t good” or “if we don’t do something bad things will happen ” and to be fair to myself a fair amount of “this is what we should do to stop the bad things happening”.

I say that because simply moaning isn’t good enough if you don’t have positive ways of moving forward. Whether I was talking about the music industry and record shops in particular or the high street and the Grasmarket in particular I simply felt that wrong paths were being taken that would eventually prove disastrous not specifically for a record shop in the Grassmarket trying to support local music but disastrous in the far bigger picture.

What I didn’t predict was the “vinyl revival” which has very much muddied the waters and the level of support that would be given to HMV/FOPP by the music industry and landlords in order to make them a viable business.

More recently I felt that a blog that simply pointed out how I had been right about things or simply recorded how bad things had got served no positive purpose without some new way forward. Twitter is great for not letting the current situations be ignored but anything more lengthy seemed pointless. The old ideas still remained valid but had been universally ignored by those with the ability to instigate them so until I was able to bring about change myself or indeed things changed to make new ways forward possible there was nothing left but to look for those positive ways.

So after several false starts I’m fairly confident we have a plan in place that will make a difference. What will follow is a series of blogs on the current state of things clearly from a personal perspective but they will explain how ideas have been formed and plans put in place. Issues can be very different now in other parts of the UK while in some matters problems are indeed global. What will then follow will be a solution for what Avalanche faces both locally and globally. Others may have a model that works for them but so far I’ve seen nothing that would help Avalanche. I have no interest in purely concentrating on the past or indeed relocating to London !      

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